To help you pick the right storage device for your needs, we test and review dozens of drives as they become available and publish our list of specific recommendations for the best portable SSDs and hard drives on this page. But Google's campaign makes some good points, particularly about the frustrating tactics of iMessage – and it'll be hoping the shorts will at least check the upward trajectory of iPhones, particularly among Gen Z.But with dozens of portable storage options available, how do you know which is the right external drive to buy? Should you opt for a speedier, more rugged (and more expensive) external SSD instead of a portable hard drive made up of comparatively fragile spinning platters and an actuator arm? Or could a slower, roomier and much cheaper portable hard drive be adequate for your storage needs? These are no doubt things that Apple would highlight if it responded with its own series of 'iPhone vs Pixel' shorts. And that starts with things like lengthy software support and less pre-loaded bloatware. The Wall Street Journal recently reported that Apple's worldwide market share is starting to reflect the dominance it's long had in the US – and a big part of the reason is Gen Z's increasing preference towards iPhones.Īs TechRadar's US Mobile Editor Philips Berne recently argued, the main thing that Google needs to fix most about Android is its reputation. Recently, we learned that Android fans are switching to iPhones in record numbers. With the iPhone 15 and iPhone 15 Pro Max expected to arrive in September, it's a good point in the traditional phone release cycle for Google to crow about the innovations on the Google Pixel 7 and Pixel 7 Pro.Īpple is also generating a lot of iPhone hype with its drip feed of new iOS 17 features, which Google is no doubt hoping to puncture with a reminder about Pixel features like Call Assist (which helps you screen calls) and the safety check feature that landed in the June 2023 Pixel Feature Drop.īut there's also a broader picture that Google's 'Best Phones Forever' campaign is attempting to change. 'Sketchy Wi-Fi' naturally highlights the built-in VPN that comes with the Pixel 7 and Pixel 7 Pro, with the iPhone resorting to paid options. In 'Seeing stars', the iPhone laments when looking at the Lagoon Nebula that "it must be nice to see them the way you do". The rest of Google's ad series similarly picks on iPhone pain points. In Plateau, the iPhone exclaims when referring to iMessage: "The bubbles! The bubbles! Is all I have to show for all my years on earth the color of a bubble? I mean, millions of people have waited in line for me". Naturally, Google also goes after iMessage, the Apple messaging service that it unsubtly criticized during Google IO 2023 when talking about RCS (Rich Communication Services). ![]() Towards the end of Plateau, Google really goes for the jugular, with the exasperated iPhone telling the chirpy Pixel: "Just stop! Astrophotography mode, call assist, 30x zoom – you can do so many things I may never be able to". ![]() In an unsubtle nod to Google's Photo Unblur feature, the Pixel adds: "I can unblur your photos for you, we don't have to tell anyone". The forlorn iPhone adds that these days "it's not the same, the way their friends compliment your photos – so sharp". For example, in 'Plateau' the iPhone laments to the Pixel that "when I was your age people were still showing me off to their friends".
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